In some ways, what you’re about to read has been some of the most profitable information businesses have ever used. It’s not new. Probably you have heard of the concept before. But it takes a lot of guts and confidence in yourself and your business to pull it off successfully. Thus...
When it comes to writing sales letters, emails, ad copy, etc… the most important part is no doubt the headline. But, what often gets ignored in all the fancy books and courses is the opening paragraph. And yet, the opening paragraph is also extremely important and, in some ways, is the...
Welcome to part 2. In part 1 of the series I talked about 5 Valuable secrets to build belief in your marketing. Tell Stories, Media Endorsements, Have One Of Their Own Deliver Your Message, Specialize and Demonstrate. Make sure to read about it here first. Belief secret #6 Unbeatable...
Of all the emotions you can appeal to in your prospect when trying to make the sale, whether it’s a sales letter, email, blog post, article, phone conversation or even face-to-face selling; BELIEF is number one on the list. It’s the single most powerful emotion you can tap into when...
Welcome to part 2. In part 1 of the series I talked about the 3 Valuable Marketing elements to consider in the process of selling. Attraction, Conversion and Consumption. Make sure to read about it here first. The whole problem with today’s world, more than probably any time in...
There’s 3 Valuable Marketing elements to consider in the process of selling. If you look at history and ancient institutions that have lasted for thousands of years like churches for example, you’ll see they ALL sell this way. They keep you inside their world and make it very, very easy...
When you run a business the secret to attract customers or even reconnect with old ones is to connect with them on an emotional level. You need to get really deep and emotional. And while some people may be uncomfortable with getting all deep and meaningful about complete strangers, this...
I’m just fascinated with negotiation. Whether you’re selling something on the Internet, trying to flip a new client or just want a more peaceful existence with your family, friends, co-workers, business partners or anyone else. The next time you sit down to write an ad are...
OK, I need to be upfront with you here: This will NOT apply to everyone. But it does apply to a lot of people who might not think so, at first. After all, even if you don’t need clients (if you have all the clients you want now) with today’s whacky economy… this is a valuable skill to...
Marketing, a major component of your business; with the customer at its core, it is used to identify, satisfy and keep your customers. When you’re in business, you’re always looking to attract new clients and prospects as they play an integral part of your Marketing. Therefore, it is...
