Are you tired of using hype in your marketing messaging? In this video, we explore the power of the Anti-Something in marketing and why it creates stronger results, loyalty, and higher conversions. Learn from successful companies like Apple and MasterCard and discover how you can apply...
Learn about three often-overlooked financial benefits of homeownership that can drive stability, savings, and predictability in your life. Discover how building equity, tax breaks, and predictable monthly costs can steer you in the direction of greater financial security and savings.
In this video, Mike Abou Daher from Simplify Real Estate Group shares his insights on the power of influencing the stories we tell about our lives and businesses. He explains how we can better the chances of making it a good story by giving every moment everything we’ve got and...
Learn why multi-tasking is not as productive as you think it is and how it can hinder your business and personal success. Discover the science behind our brain’s limitations and how to be selective in multi-tasking. Follow the advice to turn off distractions and focus on learning to...
When buying a home, it’s important to understand the difference between an appraisal and a home inspection. An appraisal determines the market value of the home, while a home inspection assesses the condition of the property. Both steps are critical to ensure you’re getting...
In a world where we crave instant gratification, it’s easy to give up on our goals or make impulsive decisions. However, true success and fulfillment come from the journey, not just the end result. This video reminds us of the importance of patience, dedication, and hard work in...
In this market update, we take a close look at Calgary’s real estate sector and how it’s being affected by an unprecedented inventory shortage. With a 60% drop in new property listings, the market tends to favor sellers. However, with interest rates weighing heavily in...
Failure is a natural part of the business and marketing process, but it’s important to reframe how you think about it. Instead of seeing it as a failure, think of it as a test result that can inform your strategy and improve your chances of success. Embrace failure as a key element...
If you’re dreaming of buying a home this year, it’s important to understand the process and how much you can afford. Learn about key factors like credit history and down payment options, and start saving for your down payment. Make smarter choices and limit your spending to...
Talent alone is not enough to achieve success. Hard work and dedication play in reaching our goals and achieving our dreams. Even the most talented individuals must put in the time and effort to hone their skills and improve their abilities. We also touch on the importance of earning the...
Here’s a comprehensive overview of the Calgary housing market in 2023. With interest rates remaining high and a steady influx of migrants, the market is expected to remain strong and competitive. We take a close look at the trends in the supply and demand for homes in and around Calgary...
We discuss the crucial role that copywriting plays in successful marketing. We explain why quality, value-based copywriting is essential for capturing the attention of potential customers and converting them into paying customers. We also highlight the benefits of taking the time to hone...
