Ever wonder what you can do on your landing pages to increase the likelihood of gaining trust between you and your prospect from the start?
The truth is that people start out by not trusting you and that’s not because of anything you’e doing, it’s because of their experiences.
So what’s the best way to establish trust with a stranger?
I’ll be answering that in today’s video, let’s dive in.
I was searching on google and here you are. I don’t know you, you don’t know me, I’ve got something to offer, and you’re looking. Essentially, we’re strangers. Our relationship is starting from scratch.
Here’s a list of 5 things that I’d be looking for in any new relationship…
#1 – Experience
How long have you been doing this thing? What’s your background? Or, if you sell a product, how long has it been around and how does it outperform the competition?
This is the obvious part of building trust. You DO need to answer these questions.
But you’re probably already doing this. This is what most businesses are already good at … talking about their experience.
Think of it this way: you have a new born and you’re planning a date out with your partner and in need of a babysitter. Are you handing your baby out to someone who’s only held 5 babies or to someone who’s held 100s.
This is a great example to see if your prospects feel the same way about your service. How will you show them your capability and how many happy customers you’ve dealt with?
#2 – Social Proof
Who else uses your product or service and likes it?
Have your customers share their experience and how you’ve been able to be a key part of it.
You can even tell your own story in this section and connect with your audience by showing them that you’re just like them and your thing Worked for you!
#3 – Show them who you are
People can smell a fake a mile away. Don’t be that person.
Be the real person. Just be you.
I bet there are people that like you and trust you. The rest of the world will too if you show them who you really are.
If you’re in a service business like me, people want to connect with you personally and you don’t have to spill everything out but give them something to hold onto.
Remember, people buy people.
#4 – Be a Resource
Give them things they need and be hepful. You can use this strategy on your sales page even. They’ll trust you more if they begin to rely on you.
What tools can you provide to make your site the go-to-site for your market?
#5 – Reverse the Risk
What happens if you try this out and you don’t like it?
Give a Guarantee
Thanks everyone and I’ll chat with you soon.