Are you tired of using hype in your marketing messaging? In this video, we explore the power of the Anti-Something in marketing and why it creates stronger results, loyalty, and higher conversions. Learn from successful companies like Apple and MasterCard and discover how you can apply this strategy to your branding and advertising efforts. Join us as we delve into the world of marketing and reveal the secrets to creating powerful messaging that engages viewers with a compelling question or statement that compels them to seek an answer.
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