INSTEAD OF A ROBOT, AN ALGORITHM OR A PRICE ESTIMATOR...
WE USE OUR EXPERIENCE AND UP-TO-DATE MLS DATA
WONDERING WHAT YOU
COULD GET FOR YOUR HOME
DURING THIS PANDEMIC?
Your report will be prepared by a human being, and due to that,
it won't be instant but it will be accurate
Dear neighbour,
Let me ask you this, would you rather a guess at what your home is worth or an Accurate Price for what you could get for it today?
We’re humans so our home value reports are all researched thoroughly and made possible by years of experience and local expertise.
Online calculators, estimates, evaluators… use an algorithm which is not a valid replacement for a proper analysis.
Consider this: (directly from Zillow one of the companies that provides an estimate)
“We encourage buyers, sellers, and homeowners to supplement Zillow’s information by doing other research such as getting a market analysis (CMA) from a real estate agent”
Unfortunately, estimates from these sites are often inaccurate, and the value of inaccuracy is pretty compelling. Their estimates are based on an algorithm that is pretty complicated to understand, even for us.
We understand the importance of comparing homes in the same area, but we also know how many other factors can increase/decrease that number that are not included in the “algorithm.”
Getting an instant home value is appealing. Not having to talk to someone is appealing, but there’s a cost to that approach. Instant doesn’t mean accurate. When something is as important as the value of your home, accuracy matters more.
There are multiple factors that we take into consideration when arriving at your home's value, and no two reports are the same.
We first take a look at your address. This allows us to see how much neighbouring homes have sold for, the desirability of the neighbourhood you live in, unique features of your home and the surrounding geographical area, and many more factors.
After we have a good idea of what that looks like, we then go more in-depth with our research, including checking the condition of your home, taking into consideration any updates you've made that could make it worth more than your neighbour's.
All of this is done by a human being. None of our home value reports run on an algorithm, and this information isn't available to us or you at the push of a button.
SHOULDN'T WE OVERPRICE MY HOME AT THE
BEGINNING SO THAT WE CAN CREATE A BIDDING WAR?
If you’re like most
people that we meet with, you think that the longer your home stays on the
market, the more offers will come in, creating competition around your home,
resulting in the highest offer possible.
It’s basically like an
auction, right? Wrong. The longer your home stays on the market, the less
likely it will sell for asking price (or above).
Why? Well, if you go
to an auction, the bidding price is set, and offers go up as time goes on. Unless
your home is a rare piece of art. Amongst a sea of other homes for sale, yours
will quickly become stale and buyers will wonder why it hasn’t sold yet.
Homes that were on the
market for about two months sold at 5+% below asking price, and homes that were
on the market for the longest amount of time (eleven months on average) sold at
12+% below list price.
Meanwhile, the homes
that ended up selling at or above listing price sold right away.
Having an accurate,
and more importantly, realistic pricing strategy from the start is how your
home will be sold for the most money and quickly. You don’t want to price your
home too low and neither do we.
That’s why we set the “price
floor” and the “price ceiling” into our report.
We take into consideration
the lowest your house should sell for, the price at which we’re confident your
house won’t sell for as well as study the competition to arrive at the right
price point.
Just like anything we
do, real estate related or not… our process is to listen to your concerns,
provide information and facts about pricing and then give you the best advice.
Tell you what yo need to hear rather than what you want to hear as this will
put you in the best possible position.
I’d love to help you
find out exactly how much your home is worth, and give you the fairest
assessment of what you can realistically expect when you are ready to sell.
Even if you aren’t
ready to sell today, it’s always good to have a general idea, so that it can
help inform your decision making in the future.
And even if you are
looking to buy right now, this information can help you to look at the
different aspects that you should consider when making a wise financial
investment so that your new home can retain its value, or ideally, be worth
more than what you paid for it.
RECENT RESULTS
$10k Over Ask
before hitting the MLS
Multiple Offers
first weekend
Over Ask
Multiple Offers in Record Time
Full Ask
First Weekend on the Market
Record Time
Tough to Sell Apartment
Sold in 11 Days
Multiple Offers even with just over 30 Days
Sold in 10 Days
Record Time for the area
Highest Price/sqft on the street
YES! I WANT TO KNOW MY
HOME'S ACCURATE VALUE DURING THIS PANDEMIC!
Here’s how it works. First we’ll review your situation, look over all the information you've provided. We then check out your competitors, analyze your target market, sales, knowledge of the current market, your home's unique features... And, based on all of that information we'll create the custom pricing report specifically for you… free.
There is no charge for this and there is no catch.
We do this because many families who go through this process are so impressed and happy, they ask to become clients.
Please note this is not a sales call and there’s no obligation for you to take up any of our services. Even if you're not planning on selling anytime soon, knowing the value can help you plan for the future.
why choose our
TEAM
We understand that Real Estate is a jungle. We’ll do whatever it takes to help you crush your competition and get your home sold first. That’s why we’re not just about throwing a sign in your yard, we’re not just about showings. It doesn’t matter how many people go through your home if none of them turn into cash in your bank. We dedicate the time to really figure out who your ideal buyer is. We examine it from every angle and gather all the information necessary to understand exactly how to attract your ideal buyer.
Then we work to build a powerful marketing strategy to build anticipation and excitement with potential buyers ready to see your home as soon as we say go. But that’s not all. We’ll also make sure to help you with all the preparation work… staging, repairs, painting, photography, videography… we’ll make sure you’re setup to have a successful sale. In other words, less guessing, less worrying and more time enjoying life and time with your family.
Mike Abou Daher
Realtor®
Redline Real Broker
team@mikeaboudaher.com
(587) 333-6400 - Work
(403) 809-9386 - Mobile
210, 7015 Macleod Trail SW
Calgary, AB T2H 2K6
COPYRIGHT © 2020. CREATED
BY MIKE ABOU DAHER.